From Crisis to PR Gold: What KitKat Got Right
In today’s always-on media environment, most organizations don’t get the luxury of choosing their moment. Sometimes, the moment chooses them. That’s exactly what happened when more than 12 tons of KitKat chocolate — over 400,000 bars — were stolen in transit across Europe. (Reuters) A supply chain disruption.A potential reputational risk.A story that could have…