In 1906, a Black newborn was abandoned in a Mississippi street. What happened next would shape a family, challenge the boundaries of its time, and leave a legacy that endured for generations. Life started for Josie White on November 26, 1906, in the gutter of a dimly lit street in rural D’Lo, Mississippi, at the…
What World Cup fans reminded us about the power of authentic branding Every marketer dreams of building a brand people love. Every communicator hopes to tell a story that resonates. Every organization wants customers to become ambassadors. This summer, America received an unexpected reminder of what authentic branding looks like. It didn’t come from an…
Out-of-this-world publicity doesn’t come around often. But when it does, great brands know what to do with it. Nutella — the iconic chocolate hazelnut spread — found itself in exactly that position when a jar floated across a live broadcast inside NASA’s Artemis II capsule during its recent lunar orbit mission. It wasn’t planned.It wasn’t…