Waning trust in governments and all types of media is threatening to limit the rollout of coronavirus vaccines around the world, particularly in the United States, according to a survey conducted by communications firm Edelman. In an annual assessment on the state of trust in institutions, the firm found that this “infodemic” is breeding mistrust…
Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is phony and influencer fraud…
Trust in media is no longer assumed—it’s actively questioned. For leaders, this shift isn’t just cultural—it’s strategic. The ability to communicate with credibility now defines influence. Point of View: Credibility is no longer controlled by institutions—it is earned in real time through clarity, consistency, and narrative discipline. What’s Changing The United States ranks last in…
While the Super Bowl was a one-sided blowout with Tom Brady – the GOAT – and the Tampa Bay Bucs routing the Kansas City Chiefs, we at least had the most creative ads of the year to keep our attention while Patrick Mahomes was running for his life! Here are my Top 3 spots: 1….
Newsroom employment in the United States has dropped by 26% since 2008. But while newspapers have seen steep job losses during that span, digital-native news organizations have seen considerable gains, according to a new Pew Research Center analysis of data from the Bureau of Labor Statistics. In 2008, there were about 114,000 total newsroom employees…