Strong messaging is often talked about in abstract terms. Clear. Compelling. Authentic. But what does it actually look like? What does strong messaging sound like in a speech, a media interview, a brand narrative, or a moment of crisis? The answer is surprisingly consistent. Whether you study great leaders, effective communicators, or enduring brands, strong…
Out-of-this-world publicity doesn’t come around often. But when it does, great brands know what to do with it. Nutella — the iconic chocolate hazelnut spread — found itself in exactly that position when a jar floated across a live broadcast inside NASA’s Artemis II capsule during its recent lunar orbit mission. It wasn’t planned.It wasn’t…
Most organizations don’t struggle because they lack something to say. They struggle because what they say doesn’t land. Messaging is developed.Campaigns are launched.Content is published. And yet — The audience doesn’t engage.The message doesn’t stick.The impact falls short. The instinct is to push harder. More content.More channels.More visibility. But messaging rarely fails because of effort….
You Don’t Have a Visibility Problem. You Have a Messaging Problem. Organizations today are under constant pressure to be more visible. The assumption is simple: if more people see us, we’ll grow. More content.More posts.More channels. But visibility isn’t the real problem. Clarity is. Every day, organizations push out more content into an already saturated…
In today’s always-on media environment, most organizations don’t get the luxury of choosing their moment. Sometimes, the moment chooses them. That’s exactly what happened when more than 12 tons of KitKat chocolate — over 400,000 bars — were stolen in transit across Europe. (Reuters) A supply chain disruption.A potential reputational risk.A story that could have…