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Perspective on brand leadership, strategic communications, and the evolving role of narrative in shaping industries.
Featured Insights
Perspective on narrative, communications and leadership in a shifting landscape.
Meet Josie: The Mississippi Story Time Nearly Forgot
After nearly four decades of telling other people’s stories, I’m finally telling one of my own — my family story.
Some stories find you. Some stories follow you.
And some stories wait more than a century to be told. For me, Josie is that story. I’m incredibly proud—and deeply humbled—to announce the upcoming publication of my historical fiction novel:
Josie: A True Story of Race, Rescue, and Resilience
The book will make its official launch appearance at the 2026 Mississippi Book Festival in Jackson on Sept. 26, where thousands of readers, writers and literary lovers will gather at the Mississippi State Capitol for Mississippi’s annual celebration of books. It will be a sho’ nuff literary lawn party!
Dolly Parton: The Brand That Never Lost Its Heart
What the Queen of Country Taught Us About Authenticity, Resilience, Reinvention — and Building a Brand People Don’t Just Recognize, But Love!
There are brands you recognize.
There are brands you remember.
And then there are brands that somehow become part of who we are.
Dolly Parton was that kind of brand.
And now, as the world mourns the loss of the Queen of Country at 80, I’m thinking less about the rhinestones, the wigs, the Grammys or even the extraordinary catalog of songs.Â
National ICEE Day: A Cool Brand Turns Nostalgia Into Strategy
The smartest brands don’t just sell products. They create memories people want to relive.
There are some brands you have to explain.
And then there are brands that need only four letters—the clean, cool kind.
ICEE.
Say it, and chances are pretty good you can see it.
The unmistakable red-and-blue cup. The polar bear. The brain freeze. The first glorious sip of Cherry or Blue Raspberry.
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