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Perspective on brand leadership, strategic communications, and the evolving role of narrative in shaping industries.
Featured Insights
Perspective on narrative, communications and leadership in a shifting landscape.
When the Lettuce Hits the Fan
There are moments when a crisis arrives so unexpectedly that it changes the conversation overnight.
One day you’re selling Crunchwrap Supremes and Baja Blasts.The next you’re setting up war rooms, stopping trucks, pulling ingredients from restaurants and trying to reassure millions of customers that it’s safe to come back.
That’s the reality Taco Bell now faces as it works to contain the cyclospora outbreak linked to shredded iceberg lettuce supplied to restaurants in several states. Company leaders moved quickly to remove affected ingredients, activate crisis teams and coordinate with suppliers and regulators as investigations continued.
For communicators, however, this story isn’t really about lettuce.
The Greatest Tourism Campaign Ever Written Wasn’t an Ad – It Was a Novel
One hundred years ago, a young journalist published a novel that changed his life.
When Ernest Hemingway published The Sun Also Rises in 1926, few could have imagined the impact it would have beyond literature. It also changed the fortunes of an entire city.
The novel launched Hemingway toward literary immortality.
It helped define the “Lost Generation.”
The Most Trusted Brands Don’t Chase Attention – They Earn Confidence
For years, marketers have obsessed over one question:
How do we get noticed?
But the latest Morning Consult Most Trusted Brands report suggests the better question may be:
How do we become dependable?
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